Blogs have increased in popularity in over the past few years. Many people create their own, personal blog to express a specific thought, to convey information, or to simply voice personal feelings. Internet companies also use the blog platform to inform consumers on the latest product news and reviews.
Because of this, blogs are also used as Internet marketing media.
In the past, Internet marketing was performed by placing banners and links on popular websites, such as those that feature news and information. Links were also included within newsletters and marketing pieces that were commonly sent to the members of a mailing list. Although the particulars may vary, the aim is almost always the same, to gain a following and to promote a service, product, or idea.
Today, many people simply like reading a variety of blogs and for a variety of reasons.
People read their friend's blogs, their favorite author's blogs, blogs on topics that they're interested in, and blogs that feature product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news. The platform is easily identified by a comment section that usually follows a news item.
While obtaining reliable news reports from blogs is not to be considered professional, some people look for product reviews through blogs. In some cases this is more dependable than a simple website format and here's why. While it's true that some media persons are paid to write good reviews about a certain product, most bloggers write about their actual experiences with regard to specific products and services from other companies. In a word, there's a universal code of conduct among most bloggers based on truth.
Blogs for Marketing
Consumers often turn to the blogosphere to purchase products. Those involved with product sales often read and start their own blogs for this very purpose. Thus, with an increase in blog traffic, companies often see an accompanying increase in product sales.
Blog traffic can be increased by joining affiliate programs, sites, and networks comprised of like-minded bloggers which will list your blog under search categories. You also can have your blog advertised on popular websites, although this will cost you money. For the beginning blogger, until you gain experience in blogging, this may not be advisable.
A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed. It's advisable to research all your options to make sure you get the best exposure for the money you spend.
When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues. This is done by having informative content that your visitors can put to good use. In some cases you can feature amusing content combined with a good blog layout and design. You may develop your blog's content or you can also acquire the services of a web content writer, such as Allan B. Colombo with TpromoCom, to provide you with the blog articles you need.
The blog's layout and design plays a big role in how popular your blog will be. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog's traffic, but even then the optional themes and features are usually scant at best. Remember, free usually comes with strings attached, so free is not usually better.
Ways to Distinguish Your Blog From the Crowd
Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.
Customize the banner.
The banner usually has the most generic designs that are common to the blogs from a blogging company or service.
You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog.
In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.
Of course, most of the photos that you will be posting will be your own. However, if you don't customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page.
It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog's templates.
Add a favicon
Don't you think sites with icons on the address bar before the website's URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.
Check out blog templates, layouts, backgrounds, textures and skins from sites
There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.
Include RSS feeds
This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.
Audio makes your blog more personal
Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.
If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers' ease in accessing the information on your blog.
Try using these tips and you can definitely increase and retain traffic on your blog. In addition, contact Allan B. Colombo, a senior design specialist and copywriter with www.Tpromo.Com for additional help. TpromoCom specializes in Web Content, Social Media, and the provision of quality WordPress blogs with hosting.